The thrilling new series Mad Men about an Advertising Agency on Madison during the 60s is THE show on television one must watch! Intelligent, thoughtful, funny, exciting, many attributes describe the show well I found simply addictive. That Advertising can have an important role for civilization and is not all a lie invented to make people addictive one can best read from a quote by former President Franklin D. Roosevelt: “The general rasing off the standard of modern civilization would have been impossible without the spreading of the knowledge of higher standards by means of advertising.”