Bangle aggressively defended his designs against criticism. He was supported by the BMW board of directors, who wanted to move BMW’s image into the future.[7] He said it was necessary for product lines to follow a cycle of a revolutionary generation followed by an evolutionary generation followed by another revolutionary generation and so on. Indeed, he oversaw the conservative evolution of BMW designs with the redesign of the BMW 3-Series and the introduction of the BMW X5. For Bangle this marked the end of the evolution of BMW design and the revolution was witnessed with the 2002 introduction of the BMW E65. Bangle acknowledges that his designs do not look good in photographs, suggesting to critics that they should see the cars in real life before judging them on their looks. He introduced a new BMW concept car, called GINA on June 10, 2008.